The Dream Chaser by Tony A. Gaskins Jr

Author:Tony A. Gaskins, Jr.
Language: eng
Format: epub
ISBN: 9781119318903
Publisher: Wiley
Published: 2016-10-24T00:00:00+00:00

Chapter 11

The Hands-On Strategy

This strategy is similar to the one-man show but not the exact same thing. You can be a one-man show but have a lot of virtual assistants, interns, or other people who you delegate everything out to. I like to be involved in my work. If you're going to work, then why not work? There is time for vacation and your work may feel like a vacation at times, but you're still doing the work. Do you want to be rich and relaxed, or do you want to have an impact? If you just want to be rich and travel, then the hands-on strategy isn't for you. If you want to have an impact and you want to be active and enjoy your work, then you have to be hands-on.

While writing this book I'm away at a beach house, so I can be alone and in my zone, but today I had to coach a client for 30 minutes. He's a professional basketball player, but he also wants to be a fashion designer. I'm going to use our session as a real-life example as to why I feel the hands-on strategy is important. He's ready to build his business, and that's evident because he's paying me a nice little consulting fee to bounce ideas off of and be held accountable. In our conversation I asked him whether he has a manufacturer for his clothing line. He said that his assistants were working on finding the manufacturer, and they've sent him a few, but he hasn't had time to look at them just yet. I asked him whether he had looked into any manufacturers himself, because I believe in doing your own work when you're building from the ground up. There may come a day when he's a huge fashion brand and the groundwork has already been laid and he won't have to be at the ground level, but for now that's not the case. He then asked me, “Well, what about the creative process?” I told him that the creative process has to be factored into his daily work. Find the time period when he creates the best and block that time off as the creative process, and then in the other hours of the day block off time to do the groundwork. There is a lot of groundwork, and the owner of a company needs to know how everything works.

Then I said, “You know, what if I came to you and said, ‘Hey, I have some manufacturers and they are really good and could produce your line without a problem. The only thing is that you need to have a manufacturer's code to work with them. I already have my code, and I've done a lot of business with them, so I get the work done cheaper. If you want to produce 1,000 pairs of jeans, I can get that done for $40,000. It'll be $40 per pair because of the top-quality materials they use. You sell your jeans for $200 a pair, so your profit margins would be amazing.

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